China has become world’s second-largest film
market, after the United States but so different are Chinese laws,
customs and tastes that American studios will do whatever it takes to
have their film distributed there - even if it means making a completely
new movie. Disney has revealed that when it releases 'Iron Man 3'
in a few weeks time there will be two separate versions of the superhero
film.
One for Chinese audiences; the other for the rest of the world.
Hollywood executives are only just starting to figure out what works
and what does not, with the 40-strong censorship board, consisting of
Chinese Communist Party officials. Robert Downey Jr and Gwyneth Paltrow pose for photographers during the Iron in Paris last night.